Nothing launches affordable sub-brand CMF, new products incoming

Nothing has just announced its new sub-brand CMF under which it will launch more affordable products. In a video published on the official YouTube channel, Nothing’s CEO Carl Pei presented the new “CMF by Nothing” brand as a more affordable option for those who can’t afford Nothing’s devices.

Despite launching more affordable devices, CMF won’t stray away from Nothing’s design and technology philosophy. According to Carl Pei, CMF’s products will feature a clean design, they will be accessible and reliable. Those who can afford Nothing’s products though should expect design innovation, premium products, and the latest technology available on the market.

Unfortunately, no new products have been announced, although Pei did tease an upcoming smartwatch and a pair of earbuds, which will follow a similar design language as Nothing’s products, but within some limits.